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Luxury Brands’ Next Move To Attract Gen Z

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Since 2021, catering to Generation Z has become a consensus among luxury brands, and even a fixed formula for omnichannel communication has been commonly figured out. A series of methods including online sales, live-streaming, online fashion shows and exhibitions are no longer new to young adults.                           Now the point is when a replicable development model has been formed within the market, it is time to innovate and breakthrough.  The main question is: what is missing for Generation Z? The answer is beauty , or rather: aesthetic ability . With the growth of experience, we have gradually tired of fast fashion brands that only look good, and started the pursuit of taste and texture, in which luxury brands are the best leaders. We hope that luxury brands can take action to appeal to aesthetic education.  Generation Z has a strong desire for expressing themselves on the one hand and wants to be tr...
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What We Talk About When We Talk About Marketing

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Today more and more people major in Marketing and want to do marketing in the future, including me. But what is marketing on earth? I keep asking myself. Plus, why does it attract me? Frankly speaking, two things push me to do the decision in the first place.  I hate the other subjects in the business area – finance, accounting, human resources, etc. Every time I think of these things, I feel sick. I learn that doing marketing gives me opportunities to do business with celebrities, which is fancy and awesome. I can show off to my friends.  However, after doing an internship in the marketing department of Unilever, I know I need to deeply reflect on my thoughts.  In episode 4 season 4 of Better Call Saul, the judge told the main female character, who is a lawyer and dreaming of a big and exciting case to fulfill her career, that those once-in-a-lifetime case only exists in movies, what I got coming up next is a janitor who threw his pee on his boss and a woman stabbed her ...
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